Site Introduction Fee Calculator
What should you charge for introducing a developer to a site? Pick a flat fee or a % of land value. Built for site finders, land aggregators, buyers agents working off-market, and anyone else introducing property to people who build on it.
Metro AU developer deals typically sit in the $5M to $50M range. The calculator scales cleanly to $100M+.
The purchase price of the site. Most metro AU developer deals sit $5M to $50M.
1% to 2% is the standard band. 3%+ for highly off-market or pre-DA sites.
Want this paid, not promised?
Socii is the private network where property dealmakers and developers agree the introducer fee upfront, in writing, before the introduction is made. Every deal tracked through to payment.
See the Dealmaker planHow site introduction fees actually work
A site introduction fee is paid to the person who connects a developer with a site. It is not a real-estate-agent commission (that goes to the listing agent if the vendor used one) and it is not a buyers-agent retainer (the introducer is not running the buy-side process). It is a one-off finder fee for opening the door.
The two structures that dominate the market:
- Percentage of land value (1% to 2%). On a $20M site, this is $200,000 to $400,000. Common when the developer wants the fee to scale with the deal and the introducer is happy to take percentage exposure. The percent often steps up to 3%+ for truly off-market or pre-DA sites where the introducer has done aggregation work.
- Flat fee ($50k to $500k). Cleaner and easier to defend. Favours the introducer on big sites (a $200k flat fee on a $50M site is 0.4%); favours the developer on small sites (a $200k flat fee on a $5M site is 4%, which is high). Many agreements use a tiered structure: a flat minimum plus a percentage above a threshold.
The trigger event matters as much as the number
When you get paid changes the effective value of the fee:
- On HOA / option: lowest risk for the introducer; developer may resist because the deal may not complete.
- On unconditional contract: the most common middle ground.
- On DA approval: fits when the introducer also helped with planning or feasibility.
- On settlement: highest risk for the introducer; typically commands a higher fee.
At Socii, site introductions between members are paid through a written agreement with all of the above documented before the introduction is made. Read the long-form guide.
Frequently asked
How much do site finders earn for introducing a developer to a site?
For metro Australian sites, the most common structures are a flat fee of $50,000 to $500,000 depending on site size, OR 1% to 2% of land value. On a $20M site that is $200,000 to $400,000. For truly off-market or pre-DA sites where the introducer has spent time aggregating, the fee can rise to 3%.
When is a site introduction fee paid?
Four common trigger events: on signing an option or HOA, on the contract going unconditional, on DA approval, or on settlement. The further down this list, the more risk the introducer carries, and the higher the fee should be.
What is the difference between a flat fee and a percentage of land value?
Flat fee is cleaner and easier to defend on smaller sites. On larger $50M+ sites, a flat fee tends to favour the introducer; a percentage tends to favour the developer. Many agreements use a tiered structure: a flat minimum plus a percentage above a threshold.
Do I need a written introducer agreement?
Yes. Verbal introductions on $20M sites are how disputes happen. The agreement should specify the site, the introducer, the trigger event, the fee, the payment timing, exclusivity period (typically 12 to 24 months), and clawback if the deal falls over.
How do I find developers to introduce sites to?
On Socii, site finders, capital raisers, and dealmakers are vetted members of the same private network as developers, family offices, and capital partners. Introductions are warm, the fee structure is agreed before the introduction happens, and every deal is tracked through to payment.
Built by Socii Book Pty Ltd (ACN 695 597 141), the private network for dealmakers. The numbers above are the same math we run inside the platform.
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